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Since many lawyers and law firms are already using social media, short, informative video content can not only aid in search engine optimization but can also provide fodder for social media posts. Running a successful law firm is much like any other professional services business in that you must maintain relationships. One way to keep your law firm top of mind with your clients is to send them an email each month. Email marketing is a critical piece of any successful digital marketing strategy for law firms. The first step in creating a law firm marketing plan is to hone in on your niche and know your target audience.
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- Websites If you want to rank, then it goes without saying, your site can’t look like garbage on mobile.
- LinkedIn is the leading social media platform among individual lawyers, just as it is for law firms; overall, 88% of all respondents maintain a personal LinkedIn presence for professional purposes.
- Some firms even use their photos as metaphors to illustrate the messages they want to communicate.
- This is where you can “go live” on video and share information with your audience in real time.
- One of the main drivers of quality cases is from getting leads from other attorneys in the area.
Traditional law firm marketing includes word-of-mouth referrals while digital marketing tactics usually leverage paid digital ads and law firm SEO. In short, the 2020 Survey results show that law firms–and especially solos and small firms–have a long way to go. Search engine optimization is one of the best ways to market a law firm since potential clients often flock to search engines like Google to find legal services. SEO allows you to rank for the terms your target audience is searching for. Successful legal marketing professionals need to demonstrate an intellectual curiosity about what their firm’s lawyers are doing.
Ensure your site is search engine optimized
It covers all the key components of a high-quality and high-converting website for law firms. Then, clearly and concisely state the services you provide and practice areas you cover. Highlight any awards, recognitions, or important experiences you have and make sure your contact information is prominently displayed. It’s important to understand the basics of law firm marketing before moving into planning and execution. We’ve put together a handy list of the most important marketing terms you need to know.
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I have worked with Brian at Elite Legal Marketing for about 2 years. Before switching to Brian, for the previous 6 or so years, I had worked with other web marketing firms, including Scorpion, with inconsistent and usually frustrating results. Rochelle Sparko is a credit repair expert with the Center for Responsible Lending. She reviewed Litigation Practice Group's website and noticed a blog post that provided a general overview of debt relief programs.
Determine your firm’s growth potential in order to establish real, relevant marketing goals. When working with Elite, you’ll never have to worry about different levels of service, silly upcharges, or bait-and-switch schemes. Every part of your website, marketing campaign, and deliverables will receive the best quality service and deliverables available.
Most solos (66%) do their own marketing, and over 73% of attorneys from firms of 2-8 and lawyers say lawyers perform marketing tasks. Some states have laws and ethical rules regarding solicitation and advertisement practices by attorneys and/or other professionals. The National Law Review is not a law firm nor is intended to be a referral service for attorneys and/or other professionals. The NLR does not wish, nor does it intend, to solicit the business of anyone or to refer anyone to an attorney or other professional. NLR does not answer legal questions nor will we refer you to an attorney or other professional if you request such information from us. Instead, you should focus on the platforms your potential clients use most and DUI lawyer near me then establish a strategy that works on those particular platforms.
The other part is actively engaging with the people interacting with your content. Use Instagram Stories to share behind the scenes content, promote events, and advertise exclusive offers. You can even add things like gifs, tags, polls, Q&A forms, and more.
She regularly leads custom research projects including client review and thought leadership programs and presents research results to the management boards and partnerships of AmLaw 50 firms. Now based in the U.K., she spent eight years as head of Acritas US in New York. Since law firm marketing technology may be part of your overall marketing strategy, don’t forget to factor those potential costs into the budget. For example, examples of law firm technology you may use include content marketing solutions like HubSpot, or individual apps for SEO, social media scheduling, or email campaigns. Screen shot of law firm domain comparison from ahrefsThe easiest way to do competitor research is to do an online search using the same keywords that your law firm targets. If your law firm specializes in immigration law, you know that you’re not the only one doing this, and will want to know who is already successful in the space you are targeting.
During the consultation, we will discuss your budget, objectives, audience, and timeline. Not only do clients expect a lot out of you, but they also want dessert delivered on a silver platter. That is a marketing-qualified lead and the prospect may only require information at that stage. If you do receive a negative review online, address it, as Sharma Law Office did here.